In today’s world of biodiversity loss and climate change, things can get heavy, hopeless and judgemental.

welcome to a place where we concentrate on the positives and how we can have an impact by actually enjoying our lives via nature photography and nature based travel.


Jonna Wood is a Finnish-American nature & wildlife photographer, conservationist, ecotourism developer and Planet Positive Marketing pro currently living in Finland.


Jonna Wood is a Finnish American Nature and Wildlife Photographer who is passionate about biodiversity and animal rights.

Planet positive photography & marketing explained

1. As a Nature and Wildlife Photographer I contribute to the wider narrative about nature and its well-being. That narrative shapes our thoughts, behaviours and actions on this planet.

That is why, I feel a sense of responsibility about how I photograph and portray nature.

To me Planet Positive Photography means:

Acting in a way that respects nature and ALL of her inhabitants.

– Paying close attention to the narratives my content contributes to. For example not just showing a highly limited and glamourised side of nature in my photographs to contribute to the narrative, that there is plenty of pristine forests and cute and cuddly biodiversity left all over…when that is not the case. I also aim to tell the stories and the realities behind the beautiful pictures to increase awareness and inspire change as well as hope.



2. As an influencer, Ecotourism & Nature based travel specialist and international marketing multitalent I use my skills, photography and platforms to promote and lift up individuals and organisations, that are or wish to be more Planet Positive. And share my travel experiences and tips to encourage and help others to choose destinations and operators that work in a responsible way to create positive change for communities and the environment.

Biodiversity, kind and humane treatment of all animals including humans, freedom, inclusion, nature conservation and work to end violence towards nature; are a few of the areas I am passionate about. Sustainability, truly authentic experiences, environmental and social values are some of the rising mega trends in travel, photography and business. It’s easier and more in need that ever to use your business or personal choices in creating a more positive planet for all. LET’S!



Starry night in the arctic


Boardwalk to paradise - senja norway


Arctic Ocean with Oopz


Puljun Erämaa Lapland


Happy place


Magic in the woods


Puppy food ad for dagsmarkpetfood oy


Fall foliage


Wild selfie


re-wool ad for partioaitta


chasing waterfalls


Taking in the stars


Teno river at fall - Utsjoki Finnish lapland


Enjoying the fresh air


Not talking to you


Coffee in the woods




Making fire


Siberian jay


Northern lights and me


Life is a beach - Varanger peninsula


Lights in the moonlight


Autumn fog


Living the life


Wild fox cub in the woods


Finnish archipelago


Making memories - best friends last photoshoot


Looking for stars


Blog content for partioaitta

Y-tunnus 2900507-5
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