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In today’s world of biodiversity loss and climate change, things can get heavy, hopeless and judgemental.

welcome to a place where we concentrate on the positives and how we can have an impact by actually enjoying our lives via nature photography and nature based travel.


Jonna Wood is a Finnish-American nature & wildlife photographer, conservationist, ecotourism developer and Planet Positive Marketing pro currently living in Finland.


Luontokuvaaja Jonna Wood.

Photo: Suvi Elo

Planet positive photography & marketing explained

1. As a Nature and Wildlife Photographer I contribute to the wider narrative about nature and its well-being. That narrative shapes our thoughts, behaviours and actions on this planet.

That is why, I feel a sense of responsibility about how I photograph and portray nature.

To me Planet Positive Photography means:

Acting in a way that respects nature and ALL of her inhabitants.

– Paying close attention to the narratives my content contributes to. For example not just showing a highly limited and glamourised side of nature in my photographs to contribute to the narrative, that there is plenty of pristine forests and cute and cuddly biodiversity left all over…when that is not the case. I also aim to tell the stories and the realities behind the beautiful pictures to increase awareness and inspire change as well as hope.



2. As an influencer, Ecotourism & Nature based travel specialist and international marketing multitalent I use my skills, photography and platforms to promote and lift up individuals and organisations, that are or wish to be more Planet Positive. And share my travel experiences and tips to encourage and help others to choose destinations and operators that work in a responsible way to create positive change for communities and the environment.

Biodiversity, kind and humane treatment of all animals including humans, freedom, inclusion, nature conservation and work to end violence towards nature; are a few of the areas I am passionate about. Sustainability, truly authentic experiences, environmental and social values are some of the rising mega trends in travel, photography and business. It’s easier and more in need that ever to use your business or personal choices in creating a more positive planet for all. LET’S!



Photographing wolverines in Finland.


Fox cub in the woods, wildlife photography in Finland

The future is bright?

Wildlife and nature photography in Finland with Jonna Wood

life lately

Great grey owl in snow in Finland with nature and wildlife photographer Jonna Wood

Great grey owl on snow

Photographing grey wolves in Finland during the winter.

There should be more wolves.

Magic in the woods

Key deer photography on Big Pine Key at the Florida Keys

Key deer in Florida sunset

Wildlife photography and nature-based travel in Finland.

I'll just sneak past here, shhh

Bird photography in the nordics, common ringed plover chick, with Jonna Wood

Just a plover baby

Curious grey seal in Turku archipelago with wildlife photographer Jonna Wood

What's up?

Rewilding nature might look like this; spending time with a bear in the woods.

a day in the woods

Finnish wildlife and nature photography; a fox cub in the forest with Jonna Wood

Wild fox cub in the woods

Brown bear photography with Jonna Wood in Finland.

cotton grass dreams

Florida wildlife photography, great horned owl on Amelia Island with Jonna Wood

Great horned owl - Florida

Wolverine photography in Finland with nature and wildlife photographer Jonna Wood

fast as f*

Bear photography in Finland with wildlife photographer Jonna Wood.


Nature and wildlife photographer Jonna Wood photographed a fox in cotton grass during a summer night in Kuhmo.

Midsummer night.

Finnish archipelago


Starry night in the arctic


Boardwalk to paradise - senja norway


Arctic Ocean with Oopz


Puljun Erämaa Lapland


Happy place


chasing waterfalls


Taking in the stars


Teno river at fall - Utsjoki Finnish lapland


Enjoying the fresh air


Not talking to you


Northern lights and me


Life is a beach - Varanger peninsula


Lights in the moonlight


Autumn fog


Living the life

Y-tunnus 2900507-5
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