Photo: Suvi Elo
Hi, I’m Jonna Wood
nature &wildlife PhotographeR
Storyteller
ENVIRONMENTALIST
PASSIONATE ABOUT CREATING A KINDER, GREENER AND MORE PEACEFUL PLANET FOR ALL BEINGS
Growing up, I dreamed of being a biologist and saving whales. As I got older, I gathered that it’s the multinational big corporations that truly have the chance to change the world, so I studied business and graduated with a bachelor’s degree in international business management and marketing.
Little did I know that years later I’d do studies in Conservation Biology at the University of Mauritius and help with whale and dolphin conservation by doing social media and photography for a non-profit. I’m also a University of Florida certified Florida Master Naturalist, and a Professional Photography graduate from New York Institute of Photography.
I’ve lived on three continents, dipped my toes in all the oceans, and been through a decent amount of life’s challenges. But my love and passion for connecting and inspiring others to connect with nature in order to conserve her, and to travel to be more conscious of the world around us, remains constant.
Photo: Suvi Elo
Planet positive photography & Travels
As a Nature and Wildlife Photographer,
I contribute to the wider narrative about nature and its well-being. That narrative shapes our thoughts, behaviours, and actions on this planet.
That is why I feel a sense of responsibility about how I photograph and portray nature.
To me, Planet Positive Photography means:
Acting in a way that respects nature and ALL of her inhabitants.
– Paying close attention to the narratives my content contributes to. I don’t just want to create work that helps humans connect more deeply with the natural world; I also aim to tell the stories and realities behind the beautiful pictures to increase awareness and inspire change, as well as hope.
As an influencer, Ecotourism & Nature based travel specialist and international marketing pro,
I use my skills, photography, and platforms to promote and lift up individuals and organisations that are or wish to be more Planet Positive. I share my travel experiences and tips to encourage and help others choose destinations and operators that work responsibly to create positive change for communities and the environment.
Biodiversity, kind and humane treatment of all animals including humans, freedom, inclusion, nature conservation, and work to end violence towards nature are a few of the areas I am passionate about.
Conservation work
Suomen Luonnonvalokuvaajat /Finnish Nature Photographer’s association : Puheenjohtaja, Eettinen Toimikunta – Chair of the ethics board 2023-2025
Suomen luonnonsuojeluliitto/Finnish association for nature conservation: Member of the executive board in turku 2018-2019
Sierra Club USA: Media & communications chair and executive commitee member of local florida chapter 2015-2018
Mauritius marine conservation society: Marketing and research assistant 2010
You may have seen my work:
What people say:
Jody Hetchka, General Manager @Kayak Amelia FL
“Our web design, photography and Social Media Strategy has surpassed our expectations because of Jonna’s expertise and artistic abilities. Jonna took our vision to another level and we’re thankful she’s in our corner. On top of delivering wonderful products Jonna’s fun to work with! We recommend Jonna every chance we get.”
Todd Roath, Managing Partner @ Forklift Express Atlanta GA
“Our Sierra Club group has benefitted tremendously of the Social Media and Design help provided by Jonna. Not only have we grown our member base since we started working with Jonna, but we have also been able to instigate actual change in the community. Jonna spearheaded a Sierra Club Social Media video campaign. She built the concept, shot and edited the video, created the Facebook ad campaign, managed the active campaign for best results and reported about the results and analytics in the end. The reach and engagement of this campaign were wonderful and we were able to see the results and ROI as we together contributed to actual environmental change in the community. I have truly enjoyed working with Jonna, she is a conscientious and genuine person who gets very excited about helping others and making the world a better place.”
Julie Ferreira, Chair @ Sierra Club Nassau County Group
“I had been impressed by the results Jonna had got on a local Facebook campaign and wanted to work with her on my election campaign. Jonna built my digital presence from group up, compared to the other candidates I started with zero social media presence. Personally I’m not a big Social Media person but I was able to trust Jonna to listen and understand my point of view and how to create visibility that was in line with who I am. Together we created something that I was not only comfortable with but very excited about. The cooperation was effortless and I was able to see the advantages and results of our project ; In fact with Jonna’s help I won the election. I would recommend Jonna in a heartbeat.”
Chip Ross, City Commissioner @ Fernandina Beach FL
